Field notes for Shopify operators.
Guides, data, and product writing from the team building Arbyn. No fluff. No SEO bait. Things we wished we knew when we started.
How Shopify store owners are switching from Gorgias and cutting support costs 10x
Gorgias charges per ticket. At scale that math works against you. Here is exactly how operators are making the switch, what the migration actually looks like, and what they kept and threw away.
Voice Fingerprint: how Arbyn learns to sound exactly like you
Paste three replies. That is it. Here is what happens next and why 91 percent of drafts get approved without editing.
WISMO: the email killing your team's time every single day
Where is my order is the number one support request for Shopify stores. Here is the data behind it and exactly how Arbyn kills it without a knowledge base.
How Northern Goods cut support volume 78% in 30 days
A mid-sized DTC apparel brand running on Shopify Plus shares what their inbox looked like before Arbyn, and what it looks like now.
Setting up AI guardrails that actually protect your brand
Refund ceilings, escalation triggers, conflict tags, action toggles. The full guide to the boundaries every operator should set before going autonomous.
The 5 Shopify Functions, explained for operators
Discount Function, Cart Transform, Delivery Customization, Payment Customization, Cart Validation. What each one does and how Arbyn uses them.
The case for flat pricing in a per-resolution world
Every other AI support tool charges per ticket, per resolution, or per session. Here is why we did not, and the math that backs it up.
What the Shopify Summer Edition means for support tools
Three changes in the latest Shopify release that quietly redraw the playing field for any app touching the support inbox or the checkout flow.
Refill economics: how Bask & Co. doubled reorder rates with one chat prompt
A subscription skincare brand turned the order status page into their highest-ROI surface using Arbyn. Here is exactly what they did.
The complete guide to handling international customer support
21 languages, regional shipping rules, tax confusion, and currency drift. How to scale support across borders without scaling headcount.
Why your support inbox is your highest-ROI growth channel
A look at what happens to revenue when you treat every customer touchpoint as a sales opportunity, with data from 240 stores running Arbyn.
Inside the setup wizard: how Arbyn learns your store in under 10 minutes
A behind-the-scenes look at what happens between installing Arbyn and sending your first reply, including everything we read on day one.