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Field notes for Shopify operators.

Guides, data, and product writing from the team building Arbyn. No fluff. No SEO bait. Things we wished we knew when we started.

12 articles 5 categories Updated weekly
12 articles
Guide
#001

How Shopify store owners are switching from Gorgias and cutting support costs 10x

Gorgias charges per ticket. At scale that math works against you. Here is exactly how operators are making the switch, what the migration actually looks like, and what they kept and threw away.

MC
Maya Chen
May 18, 2026
9 min
Product
#002

Voice Fingerprint: how Arbyn learns to sound exactly like you

Paste three replies. That is it. Here is what happens next and why 91 percent of drafts get approved without editing.

DP
David Park
May 12, 2026
6 min
Insights
#003

WISMO: the email killing your team's time every single day

Where is my order is the number one support request for Shopify stores. Here is the data behind it and exactly how Arbyn kills it without a knowledge base.

SW
Sarah Wong
May 5, 2026
7 min
Customer story
#004

How Northern Goods cut support volume 78% in 30 days

A mid-sized DTC apparel brand running on Shopify Plus shares what their inbox looked like before Arbyn, and what it looks like now.

TH
Tom Hayes
Apr 28, 2026
8 min
Guide
#005

Setting up AI guardrails that actually protect your brand

Refund ceilings, escalation triggers, conflict tags, action toggles. The full guide to the boundaries every operator should set before going autonomous.

MC
Maya Chen
Apr 21, 2026
11 min
Product
#006

The 5 Shopify Functions, explained for operators

Discount Function, Cart Transform, Delivery Customization, Payment Customization, Cart Validation. What each one does and how Arbyn uses them.

DP
David Park
Apr 14, 2026
8 min
Insights
#007

The case for flat pricing in a per-resolution world

Every other AI support tool charges per ticket, per resolution, or per session. Here is why we did not, and the math that backs it up.

SW
Sarah Wong
Apr 7, 2026
6 min
Industry
#008

What the Shopify Summer Edition means for support tools

Three changes in the latest Shopify release that quietly redraw the playing field for any app touching the support inbox or the checkout flow.

DP
David Park
Mar 31, 2026
7 min
Customer story
#009

Refill economics: how Bask & Co. doubled reorder rates with one chat prompt

A subscription skincare brand turned the order status page into their highest-ROI surface using Arbyn. Here is exactly what they did.

TH
Tom Hayes
Mar 24, 2026
5 min
Guide
#010

The complete guide to handling international customer support

21 languages, regional shipping rules, tax confusion, and currency drift. How to scale support across borders without scaling headcount.

MC
Maya Chen
Mar 17, 2026
12 min
Insights
#011

Why your support inbox is your highest-ROI growth channel

A look at what happens to revenue when you treat every customer touchpoint as a sales opportunity, with data from 240 stores running Arbyn.

SW
Sarah Wong
Mar 10, 2026
8 min
Product
#012

Inside the setup wizard: how Arbyn learns your store in under 10 minutes

A behind-the-scenes look at what happens between installing Arbyn and sending your first reply, including everything we read on day one.

DP
David Park
Mar 3, 2026
7 min

One good post. Every Tuesday.